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The Building Blocks For Sold Out Cooking Classes

Whether you are feeding or teaching the masses, you can’t change the world if you aren’t reaching students.

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Learn how to fill your cooking classes by creating and executing a comprehensive marketing and sales plan

As your business gets on its feet and you are looking to move forward in the coming months and year, it might be time to ask yourself some questions. Are you filling your cooking classes? Are you feeling overwhelmed? Do you need a more efficient way to market and sell what you’ve got to offer? If these questions are striking chords with you it is time to take an honest and critical look at your approach to selling classes. If you find your approach lacking, instead of looking for one magical marketing tool to solve all your business woes, we strongly recommend taking a look at the bigger picture. When you build a comprehensive marketing and sales process you meld strategy, tools and execution so that everything comes together and you can work more efficiently and effectively - and ultimately you can be more successful.

This fun, interactive 7-week course will introduce solutions and techniques for any cooking instructor looking to make game-changing improvements in the way he/she sells their classes. It is delivered in a manageable way so that you can actually make the changes to your business as we go, and see improvements week by week.


Here’s a breakdown of each module:

Module 1 — Getting What You Want: Setting The Strategy

  • Learn how to set and manage realistic financial expectations on a monthly, weekly and yearly basis.
  • Managing your class calendar well is key to long-term success. You’ll learn some key do’s and don’ts and how to set up something that works for YOU.
  • At the end of the first module, you’ll have a clear strategy in place for the coming year.

Module 2 —Digging Into the Details: Making A Plan That Fits You & Your Passion

  • There are 6 key components that should be part of any marketing toolkit (identifying your target customer, lead generation, nurturing prospects, asking for the sale, post-sale support, and getting referrals). You’ll learn about each one and you can start setting them up as helpers in your business.
  • Does your website need a make-over? If it does, we’ll provide feedback via email and suggestions that you can start to carry out right away.
  • At the end of Module 2 you will have a solid idea of what tools and approaches will be most useful to you moving forward.

Module 3 — Lighting The Flame: Getting The Exposure And Traffic You Deserve

  • You’ll learn tips for using social media successfully - which platforms are most useful to get the word out about your business, and how to use them without getting overwhelmed.
  • We’ll go over strategies around attending events and how to use press to your advantage. You’ll learn, how to identify and leverage partners to effectively increase exposure to your target audience.
  • At the end of Module 3 you’ll have the tools to build an effective social media plan, and you’ll have started implementing it. You’ll also have some strategies for building traffic offline.

Module 4 — Becoming The Expert: Building Engagement & Community

  • Building conversation around your business is a key to making it successful. In Module 4 we’ll talk about how to start that conversation, and how to keep it going over time.
  • You’ll learn effective networking strategies and how to network in a targeted way so you are making productive use of that time.
  • Additionally you’ll learn about the importance of establishing expertise, and some tips for doing that in your on-and-offline communities.
  • At the end of Module 4 you’ll be ready to go out and take on the world!

Module 5 — Making Marketing & Sales Work For You: Creating Your Formula

  • You’ll learn how to nurture prospects into customers via email marketing, and when and how to send promotional offerings without breaking the bank.
  • You’ll discover online ticketing tools to help you track and sell more.
  • AND you’ll learn how to create an automated process to engage, convert and build a loyal customer base.
  • By the end of Module 5 you’ll be well on your way to having everything you need in place to execute your marketing plan.

Module 6 -- Leveraging Your Time: Creating A Repeatable Sales and Marketing Process

  • Re-using the good work you have already done in marketing is a key to long-term marketing success. In this module you’ll discover how to turn 80% of your marketing into process, while still keeping it fresh, using our rinse and repeat approach.
  • Learn how to create templates, forms and documents that can be reused for each cooking class.
  • Understand the lifecycle of promotions and marketing. Create a three-part marketing promotion in class (which will show you how to communicate with customers pre-purchase, at the time of purchase, and after the purchase, to keep the conversation going).
  • At the end of Module 6 you’ll be close to pro-status!

Module 7 — The Smarter Approach: Tracking Results & Testing New Approaches

  • In order to know what is and what is not working in your business, it’s critical to track the results of any marketing/sales efforts, and in this module you’ll learn how to establish metrics that will help you measure the health of your marketing and sales efforts.
  • Once you know what to track, you will learn how to test your way to success. In this ever-changing world you need to constantly be ready for the next wave of ideas and continue to discover marketing approaches that work for you.

At the end of this module you will be prepared to move forward into the coming months and year, testing and tracking so that you can make your business ever better and more successful!

Your Instructor


Stephanie Redcross
Stephanie Redcross

Stephanie Redcross West started developing tools, training and support for the brave individuals who identify themselves as Vegan Professionals - those starting and running vegan businesses all over North America, and the world. She was well-equipped to do this, with more than 17 years of marketing experience with small businesses and Fortune 500 companies.

Since 2009 Stephanie has been a frequent speaker at vegfest events, conferences and even her own bootcamp series. Through these types of engagements, and her day-to-day work with Vegan Mainstream, Stephanie inspires others to turn their vegan passion into successful businesses. She is a leader who promotes the concept that there is room for all types of vegan business owners, not only those developing and selling food-related products. We need vegan carpenters, fashion designers, accountants, and more.

Known for her impactful 1-on-1 consulting and business coaching services, Stephanie’s clients testify to the difference their work with Vegan Mainstream has made to their businesses.In an effort to make her services available to more people, and practical for busy vegan entrepreneurs, in 2014 Stephanie started offering online and team-training programs. Now Vegan Mainstream clients can train at their own pace, at their own convenience - from anywhere in the world.


Class Curriculum


  MODULE 4: Becoming The Expert: Building Engagement & Community
Available in days
days after you enroll

Frequently Asked Questions


What format is the course content delivered in?
Our course content includes a variety of formats, including online training videos, written materials, to-do lists and case studies.
When does the course start?
Students can enroll in the course at any time; it is designed for you to start and proceed at your own convenience.
How long do I have to complete the course?
The course will be available to you for the 12 months following your sign-up date in case you need a refresher or would like to revisit any of the training. If, after 12 months you still want more time, just email us and we will extend your access for another year for FREE!
What if I need more help, can I get some personalized advice?
This courses come with the a 30 minute consulting session with Stephanie Redcross West, Vegan Mainstream’s Managing Director and chief trainer. Once you purchase the course our team will work with you to schedule a time that is convenient for you and Stephanie. If you need additional sessions, you can always book a consult via our online tool https://consults.veganmainstream.com/
How is this course different from other business training courses I can find online?
We work with entrepreneurs who are looking to move the vegan movement forward through successful vegan business ventures. For that reason we look at the business world through a specialized lens, and are able to help people from this unique vantage point. We know there are plenty of business training platforms available online, but what we offer is expertise and experience specific to the vegan business world. We love the passion, determination and commitment of people who want to make this world a better place, and we think that’s a pretty amazing thing to support!
Can I get a refund if I’m not happy with the course?
Our goal is to help vegans succeed in business. If you sign up for this course and DON’T find that it helps you, just send us an email in the first 20 days to let us know why it didn’t work out, and we’d be happy to give you a full refund.

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