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ARCHIVED_The Building Blocks For Sold Out Cooking Classes
Welcome: Getting Started
How To Use The Site (5:31)
Accessing Q&A Calls (6:25)
Time Commitment (3:09)
MODULE 1: Getting What You Want: Setting The Strategy
DOWNLOAD: MODULE 1 WORKSHEETS
L1: Mindset: Establishing Your Goals (12:50)
L2: What''s Holding You Back (23:34)
L3: Making More Money, Cooking Class Bonuses (20:38)
L4: Understanding The Numbers (27:22)
L5: Building A Calendar (11:40)
L6: Getting The Work Done (8:44)
The Tech: Asana - Project Management (13:11)
MODULE 2: Digging Into the Details: Impacting Sales Quickly
DOWNLOAD: MODULE 2 WORKBOOK
L7: Mindset: Feeling A Quick Win (5:10)
L8: Personal Emails (13:59)
L9: Incentives & Early Bird Promotions (20:40)
L10: Sales Pages & Landing Pages (27:45)
L11: Lead Gen & Email Marketing (31:41)
L12: Unlocking Potential With Dynomite Subject Lines (13:52)
L13: Online Ticketing Tools (12:40)
L14: Advertising Your Classes On Your Website (13:44)
The Tech: Asana - Adding Quick Wins (5:23)
MODULE 3: Lighting The Flame: Mastering Your Marketing Toolkit
DOWNLOAD: MODULE 3 WORKBOOK
L15: Mindset: Establishing Your Marketing Toolkit & Leaving Breadcrumbs (10:01)
L16: The Role Of Social Media In Your Biz (11:25)
L17: Social Media Plan (16:43)
L18: Taming The Press (19:33)
L19: Speaking Engagements & Event Marketing (19:34)
L20: Build A Strong Facebook Group (17:09)
L21: Establishing Content Library (22:44)
L22: Benchmarking & Research (9:35)
MODULE 4: Making Marketing & Sales Work For You: Creating Your Formula
DOWNLOAD: MODULE 4 WORKBOOK
L23: Mindset: The Marketing Formula (7:04)
L24: Identify Your Target Customers (21:20)
L25: Lead Generation Foundation (17:53)
L26: Nurturing Foundation (25:10)
L27: Promotional Foundation (29:09)
L28: Same Tool Different Purpose (7:00)
L29: How To Build A Promotional Campaign (10:17)
L30: Standardize Then Tweak By Promotion (16:12)
The Wrap Up: Module 4
MODULE 5: Ready To Sell: Pulling Everything You Learned Together
DOWNLOAD: MODULE 5 SPREADSHEETS (6:07)
L33: Finalizing Your Class & Promotional Calendar (11:55)
L34: Budgeting & Finances (7:27)
L35: Marketing Formula - Planning Documents (12:30)
L36: Establishing Your 12-Month Marketing Toolkit (6:44)
L38: Campaign & Project Flow - Updating Asana (14:30)
L39: Prepping For Your 1-1 Consult (3:06)
MODULE 6: Leveraging Your Time: Getting It Done With Ease
L41: Getting Help - Hire a Freelancer (17:54)
L42: Bootstrapping & DIY (18:56)
L43: Creating Signature Templates (25:07)
L44: Project Management - Outlines & Execution Plans (15:10)
L45: Batch Building Content (3:25)
L46: Unleashing The Tech: The Tool Shed (31:15)
The Tech: Asana Online Calendar -- Events and Classes At A Glance (5:14)
MODULE 7 : Smarter, Faster, Better: Tracking Results, Optimizing & Testing New Approaches
L48: Kickstarting Your Marketing By Hosting A Challenge (22:11)
L49: Growth Through Partnerships (22:35)
L51: Building A Professional Brand (14:09)
L52: Squeeze Marketing (15:15)
L54: Rebounding After Feeling Stuck (24:29)
L46: Unleashing The Tech: The Tool Shed
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