No more empty seats...in this comprehensive course you will learn how to create an actionable marketing/sales plan, and fill your cooking classes, every time.
As business owners we sometimes get so busy that we forget to stop and take stock. As you prepare to move forward into the coming months and year, take a few minutes to ask yourself some questions. Are you filling your cooking classes? Are you feeling overwhelmed? Do you need a more efficient way to market and sell what you’ve got to offer? If these questions strike a chord with you, it may be time to take an honest and critical look at your approach to selling classes. If you find your approach lacking, instead of looking for one magical marketing tool to solve all your business woes, it’s advisable to step back and look at the bigger picture.
What’s Included In The Course….
Wondering what kind of support you’ll get?
We’ve got you covered. Included in the cost of this course is a 1-1 30-minute personal consult with your instructor, Stephanie Redcross West. Additionally, each week Stephanie will be available for a 30-minute group Q&A session, at which time any student taking the course (within 6 months of registering) can dial in to get their questions answered. For these calls we recommend that you submit your question(s) in advance so you can be assured that Stephanie has time to address it. Q&A session dates and times will be posted 2 weeks ahead of time, so you can plan to be available if you want to get in on the call.
In This Course You'll Learn How To:
Whether you are feeding or teaching the masses, you can’t change the world if you aren’t reaching students.
Want a quick module breakdown?
MODULE 1: Getting What You Want: Setting The Strategy
We kick off module one with planning. Before we do anything, we need to ensure your business, classes and offerings are designed to help you succeed. Often, selling single classes won’t help you meet your financial goals. So here we will discuss not only what your business goals are, but whether you are on track to meet them, and how to structure things so you can make more money doing what you love.
MODULES 2 & 3: Digging Into The Details and Lighting The Flame
For a quick win, these modules address how to impact sales NOW, and some tools you can use to do that. Here we will walk through key tactics that you can implement now, or within the next 30 days. By understanding some critical tools, and maybe even trying a few, you will be better positioned to make a decision in the coming modules on how to use each tool as you learn how to establish your marketing formula.
MODULES 4 & 5: Making Marketing & Sales Work For You and A Little Promotional Campaign Magic
Now we roll up our sleeves and tackle how to create lasting change in finding new prospects and turning them into students. Getting to know your marketing tools is the first step (hence the focus in modules 2 & 3); however, the key to the financial independence you seek is making these tools work together. We will talk about the complete marketing formula you need in your business to succeed. Once you understand the formula, we will strategically pick and choose from the tools you learned about in modules 2 & 3 and you will see that your marketing efforts will become a never-ending source for potential customers.
MODULE 6: Leveraging Your Time: Getting It Done with Ease
This module is all about how to get things done. With a new plan, purpose and process in place, you will have an impressive list of to-do’s, but we don’t want you to get overloaded. Here we will talk about how you can leverage freelancers, partners, and even your own time to get things down quickly and inexpensively.
MODULE 7: Smarter, Faster, Better: Tracking Results, Optimizing & Testing New Approaches
In this final module, we talk about the importance of keeping your marketing, tools and approach fresh - and strategies for doing just that! During the majority of this course we will have focused on making sure you have a strong baseline structure in place. In this final module, we look at strategies that will serve your business well into the future.
Still wondering if this course is for you?
We want to make sure that this course will be of benefit to you, so we have put together a few preview lessons that you can check out now for FREE! These lessons will give you a feel for the way the course and platform work, and for the type of content you can expect.
Access the free sneak peek of The Building Blocks for Sold Out Cooking Classes!
Stephanie Redcross West started developing tools, training and support for the brave individuals who identify themselves as Vegan Professionals - those starting and running vegan businesses all over North America, and the world. She was well-equipped to do this, with more than 17 years of marketing experience with small businesses and Fortune 500 companies.
Since 2009 Stephanie has been a frequent speaker at vegfest events, conferences and even her own bootcamp series. Through these types of engagements, and her day-to-day work with Vegan Mainstream, Stephanie inspires others to turn their vegan passion into successful businesses. She is a leader who promotes the concept that there is room for all types of vegan business owners, not only those developing and selling food-related products. We need vegan carpenters, fashion designers, accountants, and more.
Known for her impactful 1-on-1 consulting and business coaching services, Stephanie’s clients testify to the difference their work with Vegan Mainstream has made to their businesses.In an effort to make her services available to more people, and practical for busy vegan entrepreneurs, in 2014 Stephanie started offering online and team-training programs. Now Vegan Mainstream clients can train at their own pace, at their own convenience - from anywhere in the world.
This fun, interactive 7-part course will introduce solutions and techniques for any cooking instructor looking to make game-changing improvements in the way he/she sells their classes. It is delivered in a manageable way so that you can actually make the changes to your business as the course progresses, and see improvements week by week.